Why Trade Shows Are Still Important

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If someone tells you trade shows are yesterday’s news, they are making a gross miscalculation.

There are no bad marketing strategies. Everyone is unique, and everyone needs a mix that works for them. “All you need is online marketing” is one of the world’s three great lies (the other two are “This won’t hurt as much as you think” and “I’m from the government and I am here to help.”)

In marketing, the magic is in the mix. When I ranked marketing tactics during a ten-year lead generation study I conducted, networking at trade shows finished in the top five. The best marketing tactics are educational in nature, and a trade show let’s you educate prospects face to face (or “belly to belly,” as one of my mentors used to say).

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Exhibitions Stands

Exhibitions Stands are a great way for companies to show their products and to let the world know they exist.

In many occasions, a big investment is needed to list your company as an exhibitor in the leading shows of your sector. It seems obvious that we may want to get the highest return from our expense and the number of people visiting our stand is the key to achieve this.


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How to choose the right exhibition

How to choose the right exhibition | How to gain the maximum benefit | How not to repeat other’s mistakes



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